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Maternity Bras & Fittings Advice for Pregnancy, Breastfeeding and Beyond

During pregnancy our bodies, including our breasts, can change in different ways – adapting to the pregnancy, preparing for delivery and milk production. In our daily lives, wearing the right bra size is important for our bust health as well as everyday comfort, support and confidence – especially during pregnancy and early motherhood.

We have created a video for all expectant and new mums out there, giving lots of useful advice regarding maternity and nursing bras and how to measure yourself from home during isolation. Please head over to our IGTV channel or Facebook page to view it. We hope you find our first video from our founder Alma Brayley-Neale and this blog post of benefit. If you have any questions please do get in touch and we will be delighted to help.

Here is the link to our IGTV channel:

In addition to this blog post, we have also created a useful maternity and nursing fittings guide on our website, visit the bra fittings section for a thorough guide on how to measure your size from home and please let us know if you have any questions or require any reassurance. If you have friends and family who are expecting a baby, please share this blog post with them in case it can be of reassurance, inspiration and useful information.

If any of the bras featured below and on our website take your fancy, then we are offering 15% off and free delivery whilst we are closed during the Covid-19 restrictions. Just enter COCOMAT15 at the checkout.

woman wearing maternity bra

When is the right time to get fitted for your Maternity Bra?

A good time to get fitted for your first bra is around 3 months pregnant, this is when your milk ducts start to develop, wearing a normal underwire bra may place undue pressure on the ducts which can lead to blocked ducts or mastitis. We would then advise getting re- sized again around 7 months, by which time the changes in your breasts would have settled. If you have been wearing a flexi-wire, we would advise now to change into a non-wire bra to take you through the last stage of your pregnancy and post-natal.

A good option is the ‘My Necessity’ Sleep bra (£28) which has removable pads which can be worn at night. We love this bra for the daytime too as it’s super comfortable and stretchy, it’s also a great bra to take to the hospital with you. Modelled below by Jemma of @fashionandfeeding who said, “This is the most comfortable bra I have ever owned. It’s like a great combination of a nursing bra and a sports bra.” The bra that you were fitted in at 3 months should fit you again when your bust and diaphragm settle back post-baby, so this shouldn’t be a wasted purchase and will help see you through your nursing.

mum and baby on a grey sofa

From as early as just a few weeks in to pregnancy, your breasts may feel sore and tender (to some it can even be one of the first signs of being pregnant). Plus – you can increase cup size during your first trimester! Some ladies may feel tender during their entire pregnancy as well as in those first few weeks and months after birth.

Wearing a bra that doesn’t fit properly and is restrictive is not going to provide the comfort and support you need, which is why we offer a range of stylish yet practical maternity and nursery bras to accommodate your changing body through to breastfeeding for support and modesty. Pictured below is our award-winning nude animal print maternity bra beautifully worn by Jemma of @fashionandfeeding. Flexible, supportive and smooth, this bra is designed to offer total support and discreet feeding.

Mum in pink maternity bra with baby

We understand how confusing it can be to find the right size and style even more so now that we can’t just pop into a shop for a fitting and advice during the Coronavirus lockdowns and restrictions. Maternity and Nursing Bras will have various features that differ from a traditional bra. These bras will either be wire free or have what is called a ‘Flexi-Wire’, which are softer than the more rigid wires in traditional bras. We would advise you not to wear a flexi-wire bra for the first few weeks after having your baby. Instead, opt for a non-wire bra for comfort and to avoid any unnecessary pressure on your milk ducts. Usually, Maternity and Nursing bras will have 6 hook and eyes, rather than the usual 3. This will allow you to loosen the band as your diaphragm expands throughout your pregnancy.

This bra pictured below is the Warrior Bra, offering a plunging neckline making this the perfect nursing bra for all style of clothes. A strap style sling and lace back mean all angles are covered.

black lace maternity Warrior Bra

We also offer bras with an A-Frame or a Side Sling – these are two internal features of the cup for feeding your baby. The A-Frame provides a triangle frame around the bust when you drop the cup down. It will provide more coverage and support meaning they are great for the larger bust size. The Side sling will cradle the bust from the side, which offers less coverage but can provide more skin on skin contact for mum and baby. These really are a matter of personal choice and what you will find most comfortable. For a full demonstration of a an A-Frame or a Slide Sling view our IGTV video. Below is the gorgeous @nadinemuller who wears the Allure bralette (£32), for great comfort every day. Due to the flexifit design, one size supports up to a G Cup, allowing the bralette to stretch and grow as your body changes through pregnancy and nursing.

Nadine Muller wearing Allure maternity bralette, with her baby

We are here to help you through your entire pregnancy, in all trimesters – and beyond. During any lockdowns and restrictions we can arrange virtual appointments and offer recommendations for your shape and bust size. Simply email Alma at or DM us via our social media channels.

Another bra inspiration for you is worn below by the lovely @brielle.cherie who wears the Ambition triangle bra (£32) which is perfect to see you through pregnancy and postnatal.

Brielle Cherie wearing Ambition triangle maternity bra

We are offering free online virtual fittings to help you get the right size and fit for you or to answer any questions you may have. Due to the current lockdown we do have limited stock ready to go but we can still order bras for our customers, so if you can’t find your size on our website, please get in touch at and we will be happy to help you.

Whatever your summer 2020 looks like, we here to support you and to make sure you feel comfortable and fabulous during your pregnancy and beyond. Below, @eliseknowles (photo via @hotmilklingerie) wears a maternity staple, the Temptation maternity bra.

Elise Knowles wearing Temptation maternity bra

My virtual session with Alma was great. As I was looking for nursing bras she talked me through how to measure myself then we looked at styles and what would be fit for purpose for me for now and the next few months. She was friendly and quickly understood what I was looking for. I’m delighted with the set that arrived in the post to me this morning” – Emily.

We hope our video, this blog and our online fitting guide are of use to you during this time. We are so thankful to everyone who continues to support us and other small businesses at this time.

Stay safe, love from all of us here at Coco-Boo. X

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