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Simone Pérèle celebrates 70 years

Simone Pérèle, is celebrating 70 years of being one of the most respected, renowned and highest quality lingerie brands around the world, and Coco-Boo is thrilled to be the exclusive stockist in Essex.

Built on the qualities of French style, embraced by women all over the world, Simone Pérèle was created in 1948 by a young, talented and passionate Parisian corset-maker. A visionary, Madame Simone Pérèle liberated the female body by creating lingerie that combined both comfort and style. She left behind a legacy of elegance, meticulous attention to detail, unparalleled support and a dedicated focus on fit, using the highest quality fabrics designed to embrace all women’s natural curves.

Today, Simone Pérèle remains at the vision, development and growth of Madame Simone’s family members, as they continue to lead and evolve the brand worldwide.

For 70 years, each collection has been designed with meticulous attention, using materials of the highest quality and being in line with fashion trends. From 1950 creating the first bra made with Nylon lace to 2000 creating the first bra using the innovative “3D spacer” (The Spacer Bra is made from a new 3D, breathable and lightweight fabric that is both comfortable and invisible under garments – a lighter alternative to the padded bra.)

Today, the House of Simone Pérèle remains stylistic whilst consistently creating new lines and designs to allow women to feel beautiful and self confident in their own skin.

70 years ago, Simone Pérèle had a dream; to create lingerie that freed women’s bodies. Fast forward to today, whereby this vision is still celebrated in modern designs and styles, combining a touch of vintage, enhancing silhouettes and freeing every woman’s personal beauty to unveil their self-confidence.  Today, they want to encourage all women to love who they are to achieve their goals and become “Simones” as well. Lingerie, like self-confidence, is a hidden lucky charm that is revealed only when worn. #IamASimone

Come to Coco-Boo and see this beautiful lingerie line for yourself. Pioneering, feminine and providing ultimate support and comfort for every day wear, bridal and for those very special moments.

Visit Coco-Boo at 49 Rectory Grove in Leigh-on-Sea, open Monday-Saturday 10am-5:30pm. Alternatively, shop online and receive free delivery on purchases over £50.

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