Simone Pérèle celebrates 70 years

Simone Pérèle, is celebrating 70 years of being one of the most respected, renowned and highest quality lingerie brands around the world, and Coco-Boo is thrilled to be the exclusive stockist in Essex.

Built on the qualities of French style, embraced by women all over the world, Simone Pérèle was created in 1948 by a young, talented and passionate Parisian corset-maker. A visionary, Madame Simone Pérèle liberated the female body by creating lingerie that combined both comfort and style. She left behind a legacy of elegance, meticulous attention to detail, unparalleled support and a dedicated focus on fit, using the highest quality fabrics designed to embrace all women’s natural curves.


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Welcome to Coco-Boo; Meet our owner.

Founded by Alma Brayley-Neale, Coco-Boo has recently opened it’s doors to a ‘French boudoir’ in the Essex seaside town of Leigh-on-Sea. Alma has longed to run her own business and has finally taken the ‘plunge’ (after working 25 years in HR/Recruitment roles) to make her dreams become a reality.

With a desire to combine her love for lingerie, fashion and a luxury retail experience, Alma’s passionate about catering for women for all occasions – from every day t-shirt bras, bridal, maternity and something for those special events and moments…


Continue ReadingWelcome to Coco-Boo; Meet our owner.