There is no doubt that since the advent of Covid-19 life has changed for all businesses, and the lingerie manufacturers and retailers whose raison d’être is to provide an intimate, highly personal and expertly fitted product (often in an intimate one-to-one environment), could be forgiven for thinking that they are amongst the hardest hit. So, what will the future hold? This is of course uncharted territory for all of us and the answer to that question does not come easily. One thing though is for sure – life for lingerie businesses will not be the same again.
As UK lingerie retailers approached the end of their first month of trade after the national lockdown, business consultant Helen Masters, of Pudding Lingerie Consultancy, took to the streets (and of course to Zoom) to find out how lingerie, swimwear, nightwear and hosiery brands and retailers are adapting in order to survive, and hopefully thrive, post Covid-19.
We were delighted to be featured in this editorial series. Read part one here:
And in part two, we were featured amongst other lingerie retailers and experts, providing retailers perspective and top tips for surviving the new normal. Read it here.